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Dr. -Ing. Jianan Fu is employed as Innovation Manager and Business Development Manager at PAN Biotech, a German company with 30 years experience in cell culture media. He holds a Ph.D in bioprocess engineering from TU Dortmund and a bachlor's degree in medicine. At PAN Biotech he is responsible for the innovation process to deliver strategic solutions for growth, quality and cost management opportunities. He has led the launch of serum replacement and different cell specific serum free culture media products targeting the upcoming tissue engineering and cell therapy market.